Helping consumer software teams improve conversion, pricing and retention — with measurable commercial results.
I help freemium and subscription products convert more users and grow customer revenue. I use funnel analysis and conversion rate optimization (CRO) to identify opportunities, then build and test improvements — from in-app messaging and pricing to upgrade journeys, cross-sell and new features.
I turn product data into clear growth decisions. I analyze datasets, funnels and user segments, define hypotheses, and design A/B and multivariate tests. From experiment setup to interpreting results, I help teams decide what to improve, what to stop and what to scale.
I own product flows and features from customer research and requirements through prioritization and release with Design and Engineering. My subscription expertise connects acquisition, activation and monetization with engagement, retention and renewals — helping customers keep finding value and increasing lifetime value (LTV).
Available for focused projects and ongoing growth support.
Let’s connectDig into user behavior, funnels and performance data to understand where growth is getting stuck — and where the biggest opportunities are hiding.
I use AI tools and build automations to streamline day-to-day work and reduce repetitive tasks, making more time for product decisions, experimentation and delivery.
Drive growth strategy and lead a team of five growth specialists, owning priorities across product development, monetization and lifecycle. Lead business forecasting and budget planning with Finance, and shape investment decisions with senior leadership. Lead major product rebuilds, new features and launches, setting direction, coordinating delivery across teams and resolving issues that affect performance. Set the experimentation agenda and balance acquisition growth with retention and renewals to build sustainable subscription revenue.
Owned monetization and lifecycle initiatives across Windows, macOS, Android and iOS, taking features from concept to launch with Product, Engineering, UX and Analytics. Improved onboarding, activation and free-to-paid journeys through personalized experiences, cross-sell, upsell and pricing experiments. Designed and evaluated A/B and multivariate tests, turning customer insights into product improvements and business cases for senior stakeholders.
Built multi-touchpoint funnels and lifecycle campaigns for Cleanup, TuneUp, Driver Updater and CCleaner Mobile, improving acquisition and conversion across PC, Mac and Android.
Optimized acquisition channels and purchase funnels across regional markets, combining funnel analysis with performance campaigns.
Owned brand P&L, positioning and go-to-market strategy across Central and Eastern Europe.
Worked across e-commerce pricing, promotions, assortment and supplier relationships, including import and export.
For consulting, collaboration or a new opportunity — get in touch.